Observed Signal · Aug 25, 2026 · Report Release · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
AI adoption in professional work / CRM Market: Pipedrive Report: Professionals Want AI as Partner
Pipedrive published a survey of 1,000 professionals titled “AI and humanity at work: How professionals are balancing efficiency and human connection.” The report finds a growing split between frequent AI users and resisters: nearly 40% of respondents use AI daily (23.2% multiple times per day), while over 76% of non-users are unlikely to adopt AI within 12 months. Respondents use AI primarily for research, writing/editing and brainstorming rather than automation, and most say personal experience, relationships and judgment—not technology—drive professional success. Pipedrive’s Chief Product and Technology Officer, Joe Futty, highlights trust and human-like output as key to future adoption.
Survey from a CRM vendor provides actionable insights on AI adoption and resistance among professionals, relevant to MarTech and CRM product strategy but not industry-shifting.
Key Takeaways & Evidence Grounding
- Pipedrive released a report based on a survey of 1,000 professionals titled “AI and humanity at work: How professionals are balancing efficiency and human connection.”
- Nearly 40% of surveyed professionals use AI tools daily; 23.2% use them multiple times a day.
- Daily AI use rises to 50.2% among full-time employees and nearly 58% among students.
- Among respondents who don’t use AI, more than 76% say they are unlikely to start using AI within the next 12 months.
- More than half of respondents (51.1%) say personal experience and judgment drive their success, versus 15.1% who point to advanced AI tools.
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