Observed Signal · Aug 7, 2019 · Milestone · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Pinterest Reaches 300 Million Monthly Active Users
Pinterest announced last week that it has surpassed 300 million monthly active users, with growth driven largely by international expansion. The platform is positioned as a creative search engine for inspiration rather than a direct competitor to social networks. Co-founder Evan Sharp conveyed the milestone to Andrea Mallard, Pinterest’s new Marketing Chief, underscoring the company's focus on growth in search functionality. Notable activity includes sharp increases in searches for inspiration-related terms: 'women proposing to men' (+334%), 'branding inspiration' (+231%), 'coming out ideas' (+131%), and 'be yourself inspiration' (+58%). The report also notes strong cross-border adoption; US MAUs have grown by 20 million since Q1 2016, while MAUs outside the United States rose by 152 million. A survey cited by Statista found that 85% of respondents go to Pinterest to start a new project, with 26% saying the motivation comes from other social media.
Moderate industry impact: signals growth of a major social platform with international audience expansion.
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Key Takeaways & Evidence Grounding
- Pinterest announced 300 million monthly active users.
- US MAUs up 20 million since Q1 2016; non-US MAUs up 152 million.
- Search terms with high growth include 'women proposing to men' (+334%), 'branding inspiration' (+231%), 'coming out ideas' (+131%), 'be yourself inspiration' (+58%).
- 85% of respondents go to Pinterest to start a new project; 26% say it comes from other social media.
- Evan Sharp described Pinterest as a 'creative search engine' to Marketing Chief Andréa Mallard.
Connected Companies & Entities
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Pinterest posts revenue growth and record users
Pinterest continued its growth in Q2 2026, reporting an 18% year‑over‑year revenue increase to $1.18 billion and a record 640 million monthly active users (MAUs), up 11% vs. the year‑ago quarter. CEO Bill Ready highlighted artificial intelligence, international expansion and higher ad yields as key growth drivers. Regional revenue: US & Canada $880M (+18%), Europe $213M (+12%), Rest of world $87M (+38%). MAUs by region: US & Canada 106M (+4%), Europe 157M (+8%), Rest of world 377M (+15%). Operational results included adjusted EBITDA $311M, free cash flow $270M, operating cash flow $293M and a GAAP net loss of $47M. Pinterest repurchased over $2 billion of its shares (avg. $18.17/share) year‑to‑date and guided Q3 2026 revenue of $1.19–1.21B and adjusted EBITDA of $335–355M.
Pinterest AI Converts Beauty Pins into Action Plans
Pinterest unveiled 'Beauty Guides,' an AI-powered feature that converts beauty-related Pins (e.g., hair and nail inspiration) into actionable plans for salon visits. Using its visual intelligence and generative AI (Pinterest Intelligence), the feature translates user images into professional salon terminology like 'balayage,' 'root melt,' and 'almond nails.' Users tapping 'Get the Guide' receive details on what to ask for, estimated time, price ranges, and maintenance requirements. At launch, it works across hairstyle, color, nail shape, and finish Pins. This represents a practical, consumer-facing application of AI, bridging inspiration with actionable steps.
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