Observed Signal · Apr 5, 2023 · Funding · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Pinterest Expands Creator Inclusion Fund to Europe & Canada
Pinterest is expanding its Creator Inclusion Fund, a program launched in 2021 to financially support and provide educational resources to historically marginalized creator communities, including the Black community, Indigenous people, and LGBTQIA+ creators. The expansion adds Canada, Germany, France, Austria, and Switzerland as eligible markets, with funds for the UK, Germany, France, Austria, and Switzerland to be made available later in 2023. The fund has reportedly disbursed about $2.3 million to date and offers financial assistance, credits, and access to knowledge resources to participating creators. Zeny Shifferaw, Pinterest’s Creator Inclusion Lead, emphasizes that expanding the program will unlock more opportunities for underrepresented creators to gain exposure, grow reach, and connect with audiences on the platform. US and Canada-based creators can apply from April 4 via an online form; additional regions are slated to receive funding later in 2023.
Expansion of a platform’s funding initiative to additional countries; relevance to creator economy and inclusion.
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Key Takeaways & Evidence Grounding
- Pinterest Creator Inclusion Fund started in 2021 to support historically marginalized groups (e.g., Black community, Indigenous people, LGBTQIA+).
- Fund expansion includes Canada, Germany, France, Austria, and Switzerland.
- To date, $2.3 million has been invested into the Fund.
- Applicants from the US and Canada can apply from April 4 via an online form.
- Funding for the UK, Germany, France, Austria, and Switzerland is planned for later in 2023.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Pinterest AI Converts Beauty Pins into Action Plans
Pinterest unveiled 'Beauty Guides,' an AI-powered feature that converts beauty-related Pins (e.g., hair and nail inspiration) into actionable plans for salon visits. Using its visual intelligence and generative AI (Pinterest Intelligence), the feature translates user images into professional salon terminology like 'balayage,' 'root melt,' and 'almond nails.' Users tapping 'Get the Guide' receive details on what to ask for, estimated time, price ranges, and maintenance requirements. At launch, it works across hairstyle, color, nail shape, and finish Pins. This represents a practical, consumer-facing application of AI, bridging inspiration with actionable steps.
Albertsons Retail Media Head Departs
Brian Monahan has left Albertsons Media Collective, the grocery chain's retail media network, after just over a year as senior vice president. The unit will now report to CMO Emily Turner, who in turn reports to EVP and Chief Merchandising Officer Michelle Larson. An Albertsons spokesperson confirmed the departure, noting that business partners were informed. Monahan, who joined from Dentsu where he led retail media solutions, and previously led retail vertical strategy at Pinterest, was unexpectedly scheduled to speak at industry events that week. Under his leadership, Albertsons launched an incremental multi-touch attribution measurement solution and a scripted branded entertainment offering. Agency executives suggest the move reflects slower-than-expected growth of the network, though client ad spend is not expected to be affected. Albertsons' digital sales grew 13% in Q1 fiscal 2026, but identical sales declined 0.8%. The company did not disclose if the position will be filled.
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