Observed Signal · Aug 4, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Hiring Market: PIA Media hires Robin Jansen as Chief Growth Officer
PIA Media has appointed Robin Jansen as its new Chief Growth Officer following a management buyout completed in late April that left Axel Schönau and Sebastian Sommerer as managing partners. Jansen brings about 15 years of experience from international media networks, most recently serving as Chief Client Officer Media for Dentsu in the DACH region and previously spending nearly a decade at Publicis-group agencies (notably Spark Foundry) and WPP agencies. PIA Media says it is focusing on three growth areas — The Modern Journey, Data, AI & agentic technologies (marketed via its floak brand), and Brand, Strategy, Content & Creation (via Nordpol) — and operates from Hamburg plus Munich, Düsseldorf, Berlin and Belgrade.
Regional agency leadership hire with strategic emphasis on AdTech and AI; relevant for DACH agency market but not industry-shifting globally.
Key Takeaways & Evidence Grounding
- PIA Media appointed Robin Jansen as Chief Growth Officer.
- A management buyout at the end of April placed Axel Schönau and Sebastian Sommerer as managing partners of PIA Media.
- Robin Jansen previously served ~2.5 years as Chief Client Officer Media for the DACH region at Dentsu and spent almost ten years at Publicis-group (notably Spark Foundry) and WPP media agencies.
- PIA Media defines three strategic growth areas: The Modern Journey; Data, AI & Agentic Technologies (with the floak brand); and Brand, Strategy, Content & Creation (with the Nordpol brand).
- PIA Media is headquartered in Hamburg and also present in Munich, Düsseldorf, Berlin and Belgrade.
Connected Companies & Entities
5 Entities mappedPublicis Groupe
Global advertising, media, consulting and data services group.
“Previously he worked almost ten years at media agencies of the Publicis Group (especially Spark Foundry) and at media agencies of WPP....”
Spark Foundry
Media agency for cross-channel planning, buying and analytics.
“Previously he worked almost ten years at media agencies of the Publicis Group (especially Spark Foundry) and at media agencies of WPP....”
PIA Media
German digital media agency for strategy, activation, creative and adtech.
“The agency PIA Media is reorganizing after a management buyout in spring and now expands its leadership with Robin Jansen as new Chief Growt...”
dentsu
Global agency network combining media, creative, CX and identity technology.
“According to his LinkedIn profile, Jansen was Chief Client Officer Media for the DACH region at Dentsu for the past two and a half years....”
WPP
Global marketing services group with agencies, media operations and AI software.
“Previously he worked almost ten years at media agencies of the Publicis Group (especially Spark Foundry) and at media agencies of WPP....”
Ontology Mapping & Concepts
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