Observed Signal · Mar 30, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
Peter Alexander Joins MS NOW as Daytime Anchor
MS NOW announced that veteran journalist Peter Alexander is joining the network as a Washington D.C.-based anchor, chief national reporter and breaking news anchor. Alexander will lead MS NOW’s 11 a.m. ET hour — the slot vacated by Ana Cabrera — and will contribute to Versant’s broader programming including sports and lifestyle. MS NOW president Rebecca Kutler said the hire comes amid growing momentum for the network ahead of the midterm and 2028 presidential elections. Alexander recently departed NBC News, where he served as chief White House correspondent and co-anchor of Saturday Today, and has reported on major domestic and international breaking stories during a career at NBC since 2004.
A personnel hire at a media publisher/network with limited direct impact on adtech or martech operations and industry-wide technology or policy.
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Key Takeaways & Evidence Grounding
- Peter Alexander joined MS NOW as a Washington D.C.-based anchor, chief national reporter and breaking news anchor.
- He will anchor MS NOW’s 11 a.m. ET hour, replacing Ana Cabrera.
- Alexander previously served as chief White House correspondent for NBC News and co-anchor of Saturday Today.
- MS NOW president Rebecca Kutler announced the hire and cited network momentum ahead of upcoming elections.
- Alexander will also contribute to Versant’s sports and lifestyle programming across its portfolio.
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MS NOW Adds Peter Alexander’s 'State of Play'
MS NOW announced the debut of Peter Alexander’s new weekday show, State of Play with Peter Alexander, which will air Monday, August 10 at 11 a.m. ET. Alexander, based in Washington, D.C., is MS NOW’s chief national reporter and breaking news anchor; the show will be executive produced by Sandi Cohen. MS NOW said the new program completes a broader schedule revamp that introduced new shows and renamed several dayparts, including Stephanie Ruhle’s two-hour morning program, Alicia Menendez’s On the Line, The Moment with Katy Tur, The 11th Hour with Ali Velshi and weekend rebranding to Connect with Jacob Soboroff. The network previously canceled The Weekend: Primetime in June and is focusing more on re-airing video podcasts and select third-party programming on weekends.
Sandi Cohen Named EP for Peter Alexander’s MS NOW
MS NOW has appointed Sandi Cohen as executive producer for Peter Alexander’s upcoming morning news program. Cohen starts June 1 and will be based in New York City while Alexander anchors from Washington, D.C. She is charged with launching the flagship 11 a.m. ET show and building its editorial vision and format. Cohen joins MS NOW from CNN, where she was a senior broadcast producer on Laura Coates Live and held leadership production roles on programs including New Day and CNN Tonight. At MS NOW she will report to Casey Dolan, vice president of dayside programming.
MS NOW Appoints Executive Producers for Four Shows
MS NOW announced four executive producers who will oversee new shows launching in June as part of a programming overhaul revealed in March. Patrick McMenamin, Stephanie Ruhle’s 11th Hour executive producer, will move to mornings to run Ruhle’s new 9 a.m. two-hour news block. Rebekah Dryden will move from Ali Velshi’s weekend show to serve as EP for Velshi’s new 11 p.m. weeknight slot. Dina Moss was named EP of Jacob Soboroff’s weekend 10 a.m.–12 p.m. program. Marti House will be EP of Alicia Menendez’s weekday 12–2 p.m. show, having been EP of Chris Jansing Reports since 2020. MS NOW president Rebecca Kutler framed the changes as positioning the network for the midterm elections and the 2028 presidential cycle. The network also confirmed Peter Alexander (from NBC News) will anchor the 11 a.m. hour soon.
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