Observed Signal · Apr 8, 2026 · Hiring · Source: Adweek · Impact: 1/5 · Sentiment: Neutral
MS NOW Appoints Executive Producers for Four Shows
MS NOW announced four executive producers who will oversee new shows launching in June as part of a programming overhaul revealed in March. Patrick McMenamin, Stephanie Ruhle’s 11th Hour executive producer, will move to mornings to run Ruhle’s new 9 a.m. two-hour news block. Rebekah Dryden will move from Ali Velshi’s weekend show to serve as EP for Velshi’s new 11 p.m. weeknight slot. Dina Moss was named EP of Jacob Soboroff’s weekend 10 a.m.–12 p.m. program. Marti House will be EP of Alicia Menendez’s weekday 12–2 p.m. show, having been EP of Chris Jansing Reports since 2020. MS NOW president Rebecca Kutler framed the changes as positioning the network for the midterm elections and the 2028 presidential cycle. The network also confirmed Peter Alexander (from NBC News) will anchor the 11 a.m. hour soon.
Operational programming and executive appointments at a single news network; limited direct impact on the wider AdTech/MarTech industry beyond potential effects on inventory and scheduling.
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Key Takeaways & Evidence Grounding
- MS NOW named four executive producers to lead new shows launching in June.
- Patrick McMenamin will move from Stephanie Ruhle’s nightly show to run Ruhle’s new 9 a.m. two-hour morning block; he joined MS NOW in 2020.
- Rebekah Dryden will move from Velshi’s weekend show to be executive producer of Ali Velshi’s new 11 p.m. weeknight timeslot; she has led Velshi’s program for six years and started at MS NOW in 2007.
- Dina Moss was named executive producer of Jacob Soboroff’s weekend 10 a.m.–12 p.m. show; she had been on the Velshi team for six years.
- Marti House was named executive producer of Alicia Menendez’s weekday 12–2 p.m. program; she was EP for Chris Jansing Reports since 2020 and joined MS NOW in 2014.
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MS NOW Revamps Schedule Ahead of 2026 Elections
MS NOW announced a wide-ranging programming reshuffle, effective in June, designed to position the network for the 2026 midterms and the 2028 presidential cycle. Rebecca Kutler, MS NOW president, cited double-digit viewership growth across dayparts as context for the shifts. Key moves include Stephanie Ruhle leaving her 11 p.m. slot to anchor a new two-hour 9 a.m. morning show while retaining her role as senior business analyst; Morning Joe returning to a three-hour format; Ali Velshi taking over The 11th Hour; Chris Jansing moving to chief political reporter; and Ana Cabrera departing the network. The changes are the first major overhaul since MS NOW came under full control of Versant after it separated from NBCUniversal earlier in the year.
MS Now Unveils New Weekday Lineup June 15
MS Now announced a major programming overhaul that will debut a new weekday schedule on June 15, 2026, shifting away from the network’s prior "Reports" branding to emphasize breaking news and focused issue-driven shows. Key changes include a two-hour morning program, Money, Power, Politics with Stephanie Ruhle (9–11 a.m. ET); On the Line with Alicia Menendez at noon; The Moment with Katy Tur at 2 p.m.; a Washington-based panel The Weeknight at 7 p.m. (adding Luke Russert); and The 11th Hour with Ali Velshi at 11 p.m. ET. Weekend programming expands with Connect with Jacob Soboroff debuting June 13, 2026 (10 a.m.–1 p.m. ET). Several executive producers and show producers were named, Ana Cabrera has departed the network, and Peter Alexander is slated to anchor an 11 a.m. hour with a debut date to be set.
MS NOW Announces New Weekday Show Names
MS NOW has revealed names and time slots for several new and rebranded weekday and weekend programs as it rolls out a revised schedule in June. The changes include a two-hour morning show, Money, Power, Politics with Stephanie Ruhle (9:00 a.m., debuts June 15); On the Line with Alicia Menendez (12:00–2:00 p.m., debuts June 15); The Moment with Katy Tur (2:00–4:00 p.m., debuts June 15); The 11th Hour with Ali Velshi (replacing Ruhle’s former 11 p.m. slot); and weekend Connect with Jacob Soboroff (Saturdays & Sundays 10:00 a.m.–1:00 p.m., debuts June 13) — MS NOW’s first Los Angeles–based program. MS NOW’s SVP of programming, Greg Kordick, said more details about additional shows (including Peter Alexander’s planned 11 a.m. show) will be shared in coming weeks. Luke Russert will begin as co-anchor of The Weeknight on June 15. All times ET.
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