Observed Signal · Jun 18, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Perion Launches Ask Perion Agentic Mobile App
Perion announced Ask Perion, a self-serve agentic interface built into the Perion One platform and a companion mobile app, debuting at Cannes Lions 2026. The product bundles two AI agents — an Insights Agent that answers campaign-performance questions in plain language and a Planning Agent that turns marketing briefs into structured cross-channel media plans. Perion says the offering is the first phase of a self-serve execution model on its AI-native infrastructure, intended to reduce cost-to-serve, speed campaign turnaround, and improve operational efficiency. Tal Jacobson, Perion’s CEO, framed the launch as a foundational step toward the company’s scalability and growth targets outlined in its 2028 plan.
Introduces agentic, self-serve AI capabilities in a MarTech/AdTech platform that could change campaign planning and operational efficiency; relevant to marketers and adtech vendors but not a major-platform policy change.
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Key Takeaways & Evidence Grounding
- Perion launched Ask Perion, a self-serve agentic interface and mobile app within the Perion One platform.
- Ask Perion debuted at Cannes Lions 2026.
- The product includes two integrated AI agents: an Insights Agent and a Planning Agent.
- Perion positions Ask Perion as the first phase of a self-serve execution model to reduce cost-to-serve and accelerate campaign planning.
- Tal Jacobson is named as CEO of Perion and commented on the launch and its role in Perion’s 2028 plan.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Perion Shifts Focus: AI Beyond the Hype Cycle
Perion CEO Tal Jacobson criticized AI hype while describing how the company is rebuilding around AI-driven media trading. Perion is centering its strategy on Outmax, an AI media trading agent that allocates budgets across CTV, digital-out-of-home, retail media, YouTube, Meta and TikTok. The company last year paid $65 million to acquire Greenbids, an AI-powered media optimization tool, and cites outcomes-based optimization as the primary objective of its systems. Jacobson said Perion has applied machine learning for years and emphasized that manual ad-ops work is likely to decline as automation increases. The interview also touched on Perion’s company evolution (founded in 1999 as IncrediMail), a solid recent Q4 performance, and growing demand in digital out-of-home inventory.
AdTech Platform Launches Four AI Advertising Agents
An ADZINE interview with Sara Sihelnik describes a recent rollout of four specialized AI agents for digital advertising. The agents are user-facing and designed to act as interactive partners for marketers: a central chat-based strategic co-pilot called "Agent Q" and three specialist agents for causal analysis, audience-pattern discovery, and creative (display/native) scoring. The architecture embeds specialists contextually within a single interface where Agent Q orchestrates communication and data exchange. The platform emphasizes a human-on-the-loop governance model (humans define KPIs, budgets and brand guidelines), real-time data inputs from campaign signals and the open web, and explainability to surface the data behind unusual recommendations. Sihelnik also warns that chat-first ecosystems (e.g., Perplexity, Open AI) risk shrinking the open web unless publishers and tools match walled-garden performance and transparency.
ActiveCampaign Unveils Game-Changing Autonomous AI for Marketers
ActiveCampaign announced two first-to-market AI capabilities at its Spring 2026 Innovation Keynote (April 8): agent-to-user AI that proactively monitors performance and recommends actions, and brand-level AI personalization that lets businesses configure AI behavior and voice across the platform. Branded as Active Intelligence, the features include AI Performance Intelligence, AI Content Optimization, and Autonomous Campaign Optimization to continuously analyze campaigns and propose optimizations. The platform also introduces custom AI instructions (AI Behavior Customization) for SMBs and agencies to set brand priorities and tone. ActiveCampaign cited recent growth via the acquisition of Feedback Intelligence and featured customer and partner panels during the keynote. Company executives presenting include Founder & CEO Jason VandeBoom and Chief Product & Technology Officer Chai Atreya.
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