Observed Signal · Sep 15, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Hiring Market: PebblePost Names Adam Soroca CEO, Expands to CTV
PebblePost, a marketing technology company specializing in purchase-powered multichannel marketing, announced the appointment of Adam Soroca as Chief Executive Officer. Soroca, a veteran ad-tech innovator who previously served as Chief Product Officer at Magnite, will lead PebblePost's expansion from its programmatic direct mail roots into connected TV (CTV) and a broader offering powered by verified first-party purchase behavior. The company also brought on Melanie Samson as Chief Marketing Officer. PebblePost leverages billions of intent signals and over $100 billion in annual transaction data to help brands identify future buyers and measure incremental impact. Clients include Carter's, Michael Kors, and Virgin Voyages. Soroca's appointment underscores PebblePost's focus on data-driven, performance-oriented advertising across channels.
Executive appointment at a marketing tech firm; signals growth in CTV and data-driven marketing, but not a major industry shift.
Key Takeaways & Evidence Grounding
- PebblePost appointed Adam Soroca as CEO, effective September 15, 2026.
- Adam Soroca previously served as Chief Product Officer at Magnite.
- PebblePost also hired Melanie Samson as Chief Marketing Officer; she previously was VP of Growth Marketing at Acxiom.
- PebblePost leverages over $100 billion in annual transaction data and claims deterministic reach across 150 million U.S. households.
- Soroca's appointment signals expansion from programmatic direct mail into CTV advertising.
- PebblePost reports an average 10.5x iROAS for its brand clients.
Connected Companies & Entities
2 Entities mappedAcxiom
Enterprise identity, data and audience infrastructure for marketing.
“Samson brings more than 15 years of agency and client-side marketing experience, most recently serving as Vice President of Growth Marketing...”
Magnite
Independent sell-side ad tech platform for publishers and streaming inventory.
“Most recently, he served as Chief Product Officer of Magnite, the world’s largest independent sell-side advertising platform....”
Ontology Mapping & Concepts
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