Observed Signal · Sep 29, 2026 · Market Signal · Source: Publicis Health · Impact: 2/5
PART TWO: THE FUTURE OF THE BRAND.COM IN AN AI-FIRST WORLD
In Part Two of The Future of Brand.com roundtable hosted by The DHC Group, Publicis Health's Stephanie Schulman and Heartbeat's Dan Haller joined industry leaders to explore how AI is reshaping patient discovery, engagement, and trust. The discussion highlighted why brand websites must now serve both human and AI audiences, deliver value beyond information alone, and provide the trusted resources patients need to take meaningful next steps. The future of brand.com is not disappearing. It's becoming more essential than ever.
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