Observed Signal · Aug 21, 2026 · Content Release · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Video Streaming / CTV Programming Market: Paramount+ September 2026 Programming Lineup
Paramount+ published its September 2026 programming and sports schedule, including new originals, returning series, live events and a heavy sports calendar. Key highlights: The Varnell Hill Show (Paramount+ Original) premieres September 1 starring Tommy Davidson; South Park and other series return in mid-September; MobLand Season 2 arrives September 18. The schedule also lists major live sports and events streaming on Paramount+ and CBS, including NFL on CBS doubleheaders, college football matchups, UEFA competitions, UFC events, PBR Team Series, the 2026 MTV Video Music Awards (Sept 27) and other league competitions. The announcement notes that some titles and live CBS streams require Paramount+ Premium and that CBS live feeds are available on-demand to all subscribers the day after airing.
Monthly programming and live sports schedule from a major streaming service signals added CTV inventory and live-event ad opportunities relevant to advertisers and media planners.
Key Takeaways & Evidence Grounding
- Paramount+ premieres The Varnell Hill Show (Season 1) on September 1, 2026.
- South Park (Season 29) is listed as a mid-September premiere on Paramount+ (next-day availability noted).
- MobLand Season 2 arrives on Paramount+ on September 18, 2026.
- Paramount+ will carry live CBS titles for Paramount+ Premium subscribers via the live feed; those titles are available on-demand to all subscribers the day after airing.
- The schedule includes major live sports and events in September 2026, including NFL on CBS, college football matchups, UEFA competitions, UFC events, PBR Team Series and the 2026 MTV Video Music Awards (Sept 27).
Connected Companies & Entities
3 Entities mappedNickelodeon
Children’s media brand spanning TV, digital content and games.
“Clash of the Thundermans (Nickelodeon & Paramount+ Premiere)...”
CBS
US broadcast, news and sports media network with digital streaming.
“All Paramount+ Premium subscribers can live stream CBS titles via the live feed on Paramount+....”
Paramount+
Hybrid streaming platform with subscription and advertising revenue.
“In September, Paramount+ is bringing must-watch new originals, returning favorites, live events, and a stacked sports lineup....”
Ontology Mapping & Concepts
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