Observed Signal · Mar 12, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
OTT Launches First-Ever Generative Engine Optimization Division
Over The Top SEO (OTT), led by CEO and Founder Guy Sheetrit, has launched a dedicated Generative Engine Optimization (GEO) division — billed as the first full-scale GEO operation from a major SEO agency. GEO focuses on ensuring brands are cited and recommended within AI-generated answers rather than traditional search-result rankings. OTT says the division has been building and deploying since late 2025 and is already operational, with more than 450 AI-optimized pages indexed by Google. The GEO team offers six core capabilities including AI Citation Architecture, full schema markup deployment, adoption of the llms.txt protocol, an AI-native content pipeline, topical authority clusters, and AI crawler optimization to welcome GPTBot, Google-Extended, ClaudeBot, and PerplexityBot.
The launch signals a practical agency-level response to AI-driven search and citation trends (GEO), with live deployments and adoption of llms.txt; relevant to brands and SEO/MarTech teams preparing for AI-generated answers despite not being a major platform policy change.
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Key Takeaways & Evidence Grounding
- Over The Top SEO (OTT) announced a dedicated Generative Engine Optimization (GEO) division led by CEO & Founder Guy Sheetrit.
- OTT's GEO division has been building and deploying since late 2025 and reports more than 450 AI-optimized pages indexed by Google.
- The GEO division is organized around six capabilities: AI Citation Architecture; Full Schema Markup Deployment; llms.txt protocol adoption; AI-Native Content Pipeline; Topical Authority Clusters; AI Crawler Optimization.
- OTT implemented seven structured data types site-wide: Article, FAQ, Organization, LocalBusiness, Breadcrumb, WebSite, and Person.
- The GEO stack is configured to interact with AI crawlers and platforms including GPTBot, Google-Extended, ClaudeBot, and PerplexityBot.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
OTT Launches Generative Engine Optimization for AI Search Dominance
Over The Top SEO (OTT) has launched a dedicated Generative Engine Optimization (GEO) division to help enterprise, ecommerce and professional services brands secure visibility inside AI-powered search platforms such as ChatGPT, Google Gemini and Perplexity. The managed service combines AI citation optimization, entity authority building, structured data architecture and ongoing AI visibility monitoring. OTT argues GEO is distinct from traditional SEO because AI-generated answers name brands directly, compressing the window for establishing authority from years to months. OTT’s research claims brands that establish GEO presence in 2026 will hold a three-to-five-times citation advantage over competitors who enter in 2027. The announcement frames GEO as both a defensive and growth strategy as AI search adoption rises and an increasing share of queries have commercial intent.
Generative Engine Optimization Goes Mainstream
CiteLens published a benchmark study (June 2026, Turkey) that ran 320 buyer queries across four AI answer engines — Google AI Mode, Perplexity, Claude and ChatGPT — and compared each engine’s citations to Google and Bing organic results. Results show Google AI Mode (93%) and Perplexity (89%) overwhelmingly cite Google’s top-10 organic results, indicating classic SEO strongly influences those engines. Claude cited Google top-10 results 53% of the time and skewed toward well-known brands (58% of citations went to sites with a Wikipedia presence). ChatGPT cited only 30% from Google top-10 and surfaced many niche domains; fewer than 4% of ChatGPT’s citations were in Bing’s top-10. CiteLens says the findings mean there is no single “AI SEO” and publishes an AI Leaderboard and tooling to measure AI visibility by engine, country and sector.
GEOKey Launches SaaS Platform for Generative Engine Optimization
GEOKey launched a next-generation SaaS platform on May 25, 2026 to help brands optimize visibility inside AI-driven search and conversational engines. The platform standardizes Generative Engine Optimization (GEO) into an operational SOP and offers three core automated capabilities: AI Visibility Analysis (simulates queries across LLM-based search models), a Website GEO Audit with an automated LLMs.txt generator for structured indexing, and a GEO Content Creator that produces AI-friendly pages with JSON-LD and off-site authority content. GEOKey targets AI search engines such as ChatGPT, Perplexity and Claude and positions itself as a tool for enterprises to audit, align and syndicate content for higher citation and recommendation rates in AI ecosystems.
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