Observed Signal · Jun 26, 2024 · Funding · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Otamiser Raises $3M to Scale OTA Ranking Tool
Belgian startup Otamiser has secured $3 million in funding to scale its software that helps hotels improve their ranking on online travel agencies (OTAs) such as Booking.com, Expedia, and Airbnb. The round was led by Pitchdrive VC, with participation from several angel investors. Otamiser, bootstrapped since 2022, has achieved an annual recurring revenue of €1.8 million and employs 32 people worldwide. The company plans to expand its solution to 100,000 hotel units within two years and increase weekly reservations facilitated from 50,000 to 500,000. Otamiser integrates with property management systems like Cubilis (Stardekk) and Hostaway to automate ranking optimization.
Small seed funding for a niche hotel OTA ranking tool; relevant to MarTech but not a major industry shift.
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Key Takeaways & Evidence Grounding
- Otamiser raised $3M in a funding round led by Pitchdrive VC.
- Otamiser achieved €1.8M ARR without external capital before this round.
- The company plans to scale to 100,000 hotel units within two years.
- Otamiser currently facilitates 50,000 reservations weekly, targeting 500,000 in two years.
- Otamiser integrates with Cubilis (Stardekk) and Hostaway.
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