Observed Signal · Jul 24, 2026 · Product Launch · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Positive
Orangina 90th: Villemot Designs Revived by Siegfried & ROI
Aproz Sources Minérales and Suntory Beverage & Food mark Orangina's 90th anniversary with a limited-edition bottle series and national campaign. Creative agency Siegfried & ROI designed four exclusive bottle artworks based on French illustrator Bernard Villemot’s historical motifs, which previously featured in Orangina advertising in the 1950s and 1970s. The historic illustrations were rephotographed for thousands of OOH placements and—reported for the first time in this campaign—animated with artificial intelligence for digital formats. The campaign uses the claim “Celebrating 90 Years of Shaking.” The limited edition is available at point of sale until the end of the year; APG|SGA AG handled media planning.
Brand campaign and limited-edition product with creative execution (OOH and AI animation); of local/sector interest but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Aproz Sources Minérales and Suntory Beverage & Food celebrate Orangina's 90th anniversary with a limited edition and campaign.
- Siegfried & ROI created four exclusive bottle designs based on illustrations by French illustrator Bernard Villemot.
- Villemot's illustrations were previously used for Orangina advertising in the 1950s and 1970s.
- Historical motifs were rephotographed for thousands of OOH surfaces and animated with artificial intelligence for digital formats.
- APG|SGA AG was responsible for media planning; the limited edition is available at point of sale until the end of the year.
Connected Companies & Entities
2 Entities mapped“Responsible at APG|SGA AG: Urs Ujo Ramsauer (media planning)....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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