Observed Signal · Jan 22, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Orange Advertising Picks Pubstack ONE After RPM Uplift
Pubstack announced a commercial partnership with Orange Advertising to provide Pubstack ONE as the monetisation infrastructure across Web, in-stream video and in-app environments. After a strategic review and a head-to-head test in August 2025 against a leading competitor, Pubstack delivered a two-digit uplift in RPM and was selected for stronger operational flexibility and transparency. Orange Advertising — a telco-owned ad sales house reaching over 30 million monthly uniques and managing Orange’s digital properties and partner apps such as Bonjour RATP, Mappy, ViaMichelin and Moovit — will deploy Pubstack ONE alongside Pubstack’s In-Stream header bidding and in-app (server-side Prebid for iOS and Android) capabilities to create a unified, automated monetisation framework.
A measurable two‑digit RPM uplift for a large telco‑owned publisher signals commercial momentum for unified, automated monetisation platforms and may influence other premium publishers' platform decisions.
Track Pubstack Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Orange Advertising selected Pubstack ONE to power monetisation across Web, in‑stream video and in‑app environments.
- A head‑to‑head competitive test in August 2025 showed Pubstack delivered a two‑digit RPM uplift versus a leading competitor.
- Orange Advertising reaches over 30 million monthly unique visitors and manages Orange’s digital properties plus partner apps (Bonjour RATP, Mappy, ViaMichelin, Moovit).
- Pubstack’s solution includes Pubstack ONE (no‑code monetisation control), an In‑Stream header bidding solution and server‑side Prebid for iOS and Android in in‑app environments.
- The selection follows a strategic review driven by Orange Advertising’s need to replace an increasingly complex internal monetisation solution with a scalable, automated partner platform.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prebid.js 11.36.0 released with security fixes
Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.
Pubstack Appoints Yann Stadnicki as CTO
Pubstack, a provider of ad stack management and analytics for publishers, has announced the appointment of Yann Stadnicki as Chief Technology Officer. Stadnicki, a veteran in AI and ad tech, brings extensive experience in building and scaling technology teams. In his new role at Pubstack, he will lead the company's technology strategy, focusing on product innovation and AI integration to help publishers optimize their ad revenue and reduce operational complexity. The appointment signals Pubstack's continued investment in advanced analytics and AI-driven solutions for publishers.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.