Observed Signal · Jan 22, 2026 · Partnership · Source: ExchangeWire · Impact: 4/5 · Sentiment: Positive
Orange Advertising Boosts Revenue with Pubstack ONE Partnership
Pubstack today announced a major partnership with Orange Advertising, selecting Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and In-App environments. The decision followed a competitive review, including a head-to-head test in August 2025 against a leading competitor, during which Pubstack delivered a two-digit uplift in RPM. Orange Advertising, which reaches over 30 million monthly unique visitors and is a telco-owned ad sales house, manages Orange’s digital properties and partner apps such as Bonjour RATP, Mappy, ViaMichelin, and Moovit. Pubstack will deploy its In-Stream header bidding solution and In-App capabilities, including server-side Prebid for iOS and Android, to create a unified, automated monetisation framework across all environments. Pubstack ONE provides full no-code control to design, automate, and optimise the entire ad stack, reducing engineering bottlenecks and increasing agility for multi-environment publishers.
Significant RPM uplift and a strategic platform partnership between a major telco-owned publisher and a monetisation platform, indicating a potential industry shift toward unified automation.
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Key Takeaways & Evidence Grounding
- Orange Advertising selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and In-App environments.
- A head-to-head competitive test in August 2025 against a leading competitor resulted in Pubstack delivering a two-digit uplift in RPM.
- Orange Advertising reaches over 30 million monthly unique visitors and is a telco-owned ad sales house, managing Orange's digital properties and partner apps such as Bonjour RATP, Mappy, ViaMichelin, and Moovit.
- Pubstack will deploy In-Stream header bidding and In-App capabilities, including server-side Prebid for iOS and Android.
- Pubstack ONE offers no-code control to design, automate, and optimise the entire ad stack.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Prebid.js 11.36.0 released with security fixes
Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.
Pubstack Appoints Yann Stadnicki as CTO
Pubstack, a provider of ad stack management and analytics for publishers, has announced the appointment of Yann Stadnicki as Chief Technology Officer. Stadnicki, a veteran in AI and ad tech, brings extensive experience in building and scaling technology teams. In his new role at Pubstack, he will lead the company's technology strategy, focusing on product innovation and AI integration to help publishers optimize their ad revenue and reduce operational complexity. The appointment signals Pubstack's continued investment in advanced analytics and AI-driven solutions for publishers.
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