Observed Signal · Jul 19, 2024 · Legal Settlement · Source: CMSWire · Impact: 4/5 · Sentiment: Negative
Oracle Agrees to $115M Privacy Settlement
Oracle has agreed to pay $115 million to settle a class-action lawsuit alleging it illegally collected and sold personal data without consent. Filed in 2022 in Northern District of California, the case accused Oracle of using cookies, JavaScript, and tracking pixels to build detailed user profiles (Oracle ID Graph) and sell data to third parties, including marketers and government entities. Oracle admitted no wrongdoing. Following the lawsuit, Oracle shut down its AddThis tool and announced plans to exit the adtech business by September 30, 2024, citing falling revenues and stricter privacy regulations. As part of the settlement, Oracle will delete customer data and end relationships with data providers. The case highlights the growing tension between data-driven business models and privacy rights.
Major privacy settlement and Oracle's exit from adtech signals increasing regulatory pressure on data-based advertising, affecting the broader AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- Oracle agreed to pay $115 million to settle a consumer data privacy lawsuit.
- The lawsuit was filed in 2022 in the Northern District of California.
- Plaintiffs accused Oracle of using invasive tracking technologies and selling detailed user profiles without consent.
- Oracle shut down its AddThis tool and exited the adtech business by September 30, 2024.
- Oracle will delete customer data and end relationships with data providers as part of the settlement.
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