Observed Signal · Jun 4, 2026 · Event · Source: Hello Partner · Impact: 2/5 · Sentiment: Positive
OpenAttribution Hosts 'Content in the Age of AI' Event
OpenAttribution.org will host “Content in the age of AI” on June 17 at the Drum Labs in Shoreditch. The working-forum style event targets content marketers, publishers and platform representatives and includes practical sessions, walkthroughs, panels and networking. Advika Jalan (Head of Research, MMC Ventures) will open the event with MMC research on AI-content relationships and creator business models. OpenAttribution will give a technical first look at its platform and a proof-of-concept third‑party implementation. Panels feature industry figures from Fastly, Microsoft, SPUR Coalition and Bertelsmann discussing content ownership, blocking, redirecting, licensing and emerging AI content marketplaces; a second panel addresses the changing economics of visibility. Organisers emphasise creating practical standards, trusted signals and better reporting for transparent AI content usage.
Industry-focused event on AI-driven content ownership, standards and measurement relevant to publishers and measurement partners but not a major platform policy or technical release.
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Key Takeaways & Evidence Grounding
- OpenAttribution.org is hosting an event titled 'Content in the age of AI' on June 17 at the Drum Labs in Shoreditch.
- Advika Jalan, Head of Research at MMC Ventures, will present research on changing AI-content relationships and creator business models.
- OpenAttribution will provide a technical first look at its platform and a proof-of-concept third-party implementation.
- Panelists include Noel Penzer (SVP EMEA, Fastly), Dr Paul Farrow (Microsoft), David Buttle (Founder, SPUR Coalition) and Achim Schlosser (VP, Bertelsmann); Michael McNerney (Martech Record) will moderate.
- Organisers (including Co-Director Florian Gramshammer) say the event aims to develop practical standards, trusted signals and better reporting for transparent AI content usage.
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