Observed Signal · Apr 9, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
OpenAP Appoints Ryan Gould as Board Chairman
OpenAP has appointed Ryan Gould, President of U.S. Advertising Sales, Go To Market at Warner Bros. Discovery, as Chairman of its Board of Directors. Gould, who joined OpenAP’s board in 2025, will guide the nonprofit's effort to standardize audience identity and scale cross-publisher audience infrastructure across linear, streaming and digital video. The move comes as streaming ad spending and converged buying models increase demand for consistent audience definitions, activation and measurement. David Levy, CEO of OpenAP, cited Gould’s strategic and operational experience as valuable in accelerating the organization’s mission to turn audience consistency into interoperable infrastructure for the premium video marketplace.
Board appointment strengthens leadership at an organization focused on identity and cross-publisher audience infrastructure for premium video/streaming, which supports interoperability and measurement improvements across the ad-supported streaming ecosystem.
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Key Takeaways & Evidence Grounding
- OpenAP appointed Ryan Gould as Chairman of its Board of Directors.
- Ryan Gould is President of U.S. Advertising Sales, Go To Market at Warner Bros. Discovery.
- Gould was first appointed to OpenAP’s Board of Directors in 2025.
- Gould will help guide OpenAP’s focus on audience consistency across planning, activation and measurement.
- David Levy is CEO of OpenAP and commented on Gould’s appointment.
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