Observed Signal · Mar 14, 2023 · Product Launch · Source: CMSWire · Impact: 5/5 · Sentiment: Positive
OpenAI Releases GPT-4, Multimodal AI Model for Marketers
OpenAI released GPT-4, the latest milestone in scaling up deep learning and the successor to GPT-3. The large multimodal model accepts image and text inputs and emits text outputs, with OpenAI claiming human-level performance on professional and academic benchmarks. Text input capability is available via ChatGPT and an API waitlist; image input is being prepared for wider availability with a single unnamed partner. OpenAI also open-sourced OpenAI Evals, a framework for automated evaluation of model performance. The release introduces improved 'steerability' via system messages, allowing developers to tune tone and behavior, which Gartner's Andrew Frank says will help marketers and CX designers control chatbot personality in line with brand voice and policies. OpenAI said it already uses GPT-4 internally for support, sales, content moderation, and programming, and to assist humans in evaluating AI outputs.
GPT-4 is a major milestone in generative AI, introducing multimodal capabilities and improved steerability with direct implications for marketing, customer experience, and AI tooling across the industry.
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Key Takeaways & Evidence Grounding
- OpenAI released GPT-4 on March 14, 2023.
- GPT-4 is a large multimodal model that accepts image and text inputs and emits text outputs.
- GPT-4's text input capability is available via ChatGPT and an API waitlist; image input is being prepared for wider availability with a single partner.
- OpenAI claims GPT-4 exhibits human-level performance on various professional and academic benchmarks.
- OpenAI open-sourced OpenAI Evals, a framework for automated evaluation of AI model performance.
Connected Companies & Entities
4 Entities mapped“OpenAI, makers of ChatGPT, has released GPT-4, the latest milestone in its effort in scaling up deep learning....”
“Andrew Frank, VP, distinguished analyst at Gartner, noted in an interview with CMSWire on March 14 the improvement in what OpenAI calls 'ste...”
“Microsoft has described its formula for integrating an organization's own data into a ChatGPT-based chatbot using Azure Cognitive Search....”
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