Observed Signal · Nov 6, 2023 · Product Launch · Source: CMSWire · Impact: 5/5 · Sentiment: Positive
OpenAI Launches GPT-4 Turbo and Custom GPTs
OpenAI CEO Sam Altman unveiled GPT-4 Turbo at the DevDay event in San Francisco, introducing a significantly upgraded language model with 128,000-token context, vision and text-to-speech capabilities, and reduced pricing. The company also launched customizable GPTs, enabling users to create tailored AI assistants without coding, alongside a GPT Store for monetizing community creations. Microsoft's Azure provides the underlying infrastructure, with CEO Satya Nadella emphasizing the partnership. The update aims to democratize AI access and offers new opportunities for marketers and customer experience professionals, including personalized chatbots, automated content creation, and enhanced customer engagement. The model's improved accuracy, lower costs, and custom model program signal a major step forward for AI-driven marketing and CX applications.
Major AI model release from OpenAI that significantly enhances capabilities for marketing automation, customer experience, and content generation, with lower costs and custom model options, impacting the AdTech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- OpenAI announced GPT-4 Turbo at its DevDay event on November 6, 2023.
- GPT-4 Turbo supports up to 128,000 tokens of context, equivalent to about 300 pages of text.
- OpenAI introduced customizable GPTs, allowing users to create tailored AI models without coding skills.
- OpenAI launched the GPT Store for monetizing community-created GPTs based on usage.
- Pricing for GPT-4 Turbo is 2.75 times cheaper than GPT-4, with doubled rate limits for existing customers.
- Microsoft Azure provides the infrastructure supporting OpenAI's expansive AI models.
Connected Companies & Entities
3 Entities mapped“OpenAI CEO Sam Altman unveiled the latest iteration of the company's language model, GPT-4 Turbo, during the company's DevDay event....”
“Microsoft CEO Satya Nadella joined Altman, highlighting the pivotal role of Microsoft's Azure in supporting the advanced infrastructure requ...”
“For enterprise customers, there's the option to create internal-only GPTs for specific business needs, already being utilized by companies l...”
Ontology Mapping & Concepts
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