Observed Signal · Aug 11, 2026 · Earnings Report · Source: Retail-News · Impact: 4/5 · Sentiment: Positive
Financials Market: On boosts revenue and margins in Q2 2026
Swiss sportswear maker On continued growth in Q2 2026 and improved profitability. Reported revenue rose 13.5% year-on-year to CHF 850.3m (FX-adjusted +21.6%). Direct-to-consumer (DTC) sales increased 26.0% to CHF 388.4m (FX-adjusted +34.3%), reaching a 45.7% share of total sales. Asia-Pacific led regional growth (+43.1% to CHF 170.5m; FX-adjusted +54.7%). Gross profit rose 20.6% to CHF 555.7m and gross margin expanded 3.9 percentage points to 65.4%. Adjusted EBITDA increased 23.5% to CHF 168.1m (margin 19.8%), and net profit was CHF 105m versus a CHF 40.9m loss a year earlier. For the first half, revenue was CHF 1.682bn (up 14.0%; FX-adjusted +24.0%). On raised its full-year gross margin target to at least 65.0% and reiterated an adjusted EBITDA margin guidance of 19.5–20.0%.
Public Q2 and H1 financial results show stronger revenue, margin expansion, and a return to net profit; guidance raises and DTC growth affect retail, DTC strategy and competitive positioning in sportswear.
Key Takeaways & Evidence Grounding
- On reported Q2 2026 revenue of CHF 850.3 million, up 13.5% year-on-year (FX-adjusted +21.6%).
- Direct-to-consumer revenue grew 26.0% to CHF 388.4 million and reached a 45.7% share of total sales in Q2.
- Asia-Pacific revenue increased 43.1% to CHF 170.5 million (FX-adjusted +54.7%).
- Gross margin rose 3.9 percentage points to 65.4% in Q2 2026; gross profit was CHF 555.7 million.
- Adjusted EBITDA grew 23.5% to CHF 168.1 million (margin 19.8%); net profit was CHF 105 million versus a CHF 40.9 million loss in the prior-year quarter.
Connected Companies & Entities
3 Entities mappedRETAIL-NEWS.de
B2B retail and e-commerce news publisher in Germany.
“Article published by the Retail-News editorial team (by Retail-News Redaktion)....”
On
Advertiser / Brand (Buys Ads)Public Swiss performance footwear and apparel brand.
“The Swiss sportswear manufacturer On continued its growth in the second quarter of 2026 and increased profitability....”
Amazon
Global commerce, cloud, advertising and subscription platform company.
“Promotional/book link in the article: 'Now discover on Amazon' (Jetzt bei Amazon entdecken)....”
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