Observed Signal · Apr 14, 2026 · Event · Source: OMR · Impact: 2/5 · Sentiment: Positive
OMR Festival 2026: Wednesday Midday Masterclasses
OMR Festival 2026 (May 4–6) is accepting applications for its Masterclasses until April 16, 2026. The festival program includes roughly 300 Masterclasses, plus Guided Tours and Side Events; Masterclasses run across three days starting May 4. The festival expects about 67,000 visitors, more than 800 speakers and over 1,000 exhibitors/partners. This article lists the Masterclasses scheduled for the afternoon of May 6 and adds application details: applicants must hold a valid OMR26 ticket linked to their My‑Festival account, apply via the OMR app or application tool, and submit between 3 and 8 Masterclass/Guided Tour applications (minimum 3) to guarantee a place. The May 6 afternoon lineup covers a wide range of marketing and martech topics — from Paid Social creative systems, generative AI workflows and agentic AI, to Retail Media, GEO (Generative Engine Optimization), DAM migrations, and Amazon/agency ad‑tech strategies — with sessions hosted by brands, platforms and agencies such as Meta, Amazon Ads, Adobe, Shopify, HBO Max, Wolt Ads for Brands and others.
Large industry conference showcasing many vendor and brand-led masterclasses on AI, GEO, retail media, CTV, RCS and first‑party data; useful for practitioners and signals vendor roadmaps but not a platform policy or technical release that would shift the industry.
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Key Takeaways & Evidence Grounding
- OMR Festival 2026 runs May 4–6, 2026 and includes ~300 Masterclasses, Guided Tours and Side Events.
- Applications for Masterclasses are open through April 16, 2026; applicants need a valid OMR26 ticket linked to their My‑Festival account.
- To secure Masterclass and Guided Tour places applicants must submit at least 3 (and up to 8) applications via the OMR application tool or app.
- The festival expects about 67,000 visitors, more than 800 speakers and over 1,000 exhibitors/partners.
- The article lists multiple May 6 afternoon Masterclasses covering topics such as Paid Social creative systems, generative AI workflows, agentic AI, Retail Media, GEO, DAM migration, and Amazon ad‑tech strategies.
Connected Companies & Entities
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Related Market Signals & Shifts
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OMR Festival 2026: Tuesday Morning Masterclasses
OMR has opened applications for the OMR Festival 2026 Masterclasses, which run across three days from May 4–6, 2026. The program includes about 300 Masterclasses (plus Guided Tours and Side Events); the piece highlights the sessions scheduled for the morning of May 5. The festival expects roughly 67,000 attendees, more than 800 speakers and over 1,000 exhibitors and partners. Applications for Masterclasses are open until April 16, 2026; applicants must hold a valid festival ticket and apply via the OMR site or app. The article lists many Masterclasses covering topics relevant to marketing and martech — e.g., AI/agentic marketing, privacy-compliant tracking, product discovery for secondhand commerce, retail & Amazon strategies, YouTube/CTV streaming, CRM and loyalty innovation — and names presenting companies and case-study brands for each session.
OMR Festival 2026: Tuesday Afternoon Masterclasses
OMR has opened applications for Masterclasses at OMR Festival 2026 (May 4–6). The festival program includes roughly 300 Masterclasses, plus 200 Guided Tours and numerous Side Events; organizers expect about 67,000 visitors, 800+ speakers and over 1,000 exhibitors. The article highlights the Masterclasses scheduled for the afternoon of May 5, covering topics such as Generative Engine Optimization (GEO), agentic commerce, AI-driven customer engagement, retail media, search & discovery, social scaling, loyalty, measurement, and e‑commerce architecture. Applications require a valid festival ticket linked to a My‑Festival account and must be submitted via the OMR application tool or app; to secure Masterclass/Guided Tour places attendees should submit between 3 and 8 applications. The Masterclass application deadline is 16 April 2026.
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