Observed Signal · Oct 15, 2026 · Market Signal · Source: Vevo · Impact: 2/5
OMNICOM MEDIA AND VEVO INTRODUCE NEW BRAND FANDOM METRIC TO MEASURE THE VALUE OF CONSUMER PASSION
Vevo and Omnicom Media have introduced a new brand fandom metric to measure the value of consumer passion.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Goldvertise to Market Deluxe Music and High View Channels
Goldvertise has secured the advertising sales mandate for the TV brand Deluxe Music and other channels from the High View group, with the agreement taking effect on January 1, 2027. The deal expands Goldvertise's AGF-measured CTV inventory alongside channels it already sells, and the company plans further FAST channel additions and AdTech partnerships. Goldvertise will use a data partnership with All Eyes on Screens (AEOS) to transparently report performance of special-interest channels. The firm also announced commercial relationships with Stingray, Vevo, O2 FAST channels and technology partnerships with FreeWheel and Index Exchange to improve programmatic trading and market connectivity.
Universal Ads Adds Audience and Mobile Measurement Partners
Universal Ads announced two new partner categories in its Business Partners Program: Audience Partners and Mobile Measurement Partners. Inaugural Audience partners include Klaviyo, LiveRamp, and TransUnion; Mobile Measurement Partners integrated directly are Adjust, AppsFlyer, Branch, Kochava, and Singular. The additions let advertisers bring first- and third-party customer segments and established mobile attribution workflows into Universal Ads’ self-serve premium TV buying platform, aligning TV campaigns with existing digital measurement and activation processes. Universal Ads said the changes aim to make television advertising feel as familiar and integrated as other digital channels, and highlighted a broad roster of publisher partners including NBCUniversal, Roku, Paramount, Warner Bros. Discovery and others.
Pluto TV Launches Christmas-in-July Hub and 8 Channels
Pluto TV launched a dedicated "Christmas in July" hub on July 1, 2026, featuring live linear-style channels and on-demand holiday movies available through July 31. The streamer added eight themed live channels — including Pluto TV Christmas in July, Pluto TV Mistletoe, BET Holiday Movies, Festive Fireplace, Cine navideño en julio (En Español), Places & Spaces, Stingray Holidayscapes and Vevo Holiday — and more than 40 seasonal titles to its on-demand library. The hub offers features such as a "Watch From Start" button on live guide streams and includes classic, family, comedy and romance holiday films and BET originals. The seasonal lineup is free on Pluto TV for the month of July, creating additional FAST/CTV inventory and audience opportunities for advertisers during the promotion.
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