Observed Signal · Jan 9, 2024 · Partnership · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Olympia-Verlag teams up with Pinpoll for AI-based user engagement
Olympia-Verlag, the German publisher behind sports media brand kicker, has agreed a long-term partnership with Linz-based technology company Pinpoll. The publisher will deploy Pinpoll's AI-based polling tool across its digital properties to enhance user engagement and create a more attractive environment for advertisers. According to the article, the AI functions will be rolled out step by step on kicker.de, kicker.at, kicker.ch, alpin.de and handball-world.news, starting with kicker platforms in the DACH region. The tool is designed to automatically generate survey suggestions inside articles, helping editorial teams quickly produce interactive content. Werner Wittmann, head of digital media at Olympia-Verlag, said media brands need user engagement to build lasting relationships with audiences and strengthen brand-building, particularly among younger readers. Pinpoll CEO Tobias Oberascher said the company's software is highly scalable and suitable for both small news portals and high-traffic websites. kicker.de reports more than 13 million monthly football fans.
Regional publisher-vendor partnership demonstrating adoption of AI-driven engagement tools in premium sports publishing, but not an industry-shifting event.
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Key Takeaways & Evidence Grounding
- Olympia-Verlag and Linz-based technology provider Pinpoll have agreed a long-term partnership for AI-based user engagement polls.
- Pinpoll's AI functions will be introduced on kicker.de, kicker.at, kicker.ch, alpin.de and handball-world.news.
- The tool automatically creates survey suggestions inside articles to speed up editorial workflows.
- kicker.de says it covers 2,500 live sports events per month and reaches over 13 million football fans.
- Werner Wittmann (Olympia-Verlag) and Tobias Oberascher (Pinpoll) were quoted in the announcement.
Connected Companies & Entities
2 Entities mapped“Olympia-Verlag and Pinpoll are planning a long-term partnership: Together they want to optimise user engagement through AI-based surveys....”
“The AI-based polling tool from the Linz-based company Pinpoll is intended to offer the website optimised usability and better monetisation o...”
Ontology Mapping & Concepts
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