Observed Signal · Jul 27, 2026 · Campaign Launch · Source: The Drum · Impact: 2/5 · Sentiment: Neutral
Olivia Colman fronts Monzo 'Get Busy Living' campaign
Monzo has launched a multi-channel brand campaign called 'Get Busy Living', rolling out in the UK and across Europe. The films, directed by Daniel Wolfe and voiced by Olivia Colman, depict everyday joyful moments that tie back to Monzo features such as Salary Sorter, Joint Accounts and Monzo for Under 16s. Creative credits include BBH London and Monzo Creative Studio, with media planning by Starcom, social content from Nusa Studios, sonic branding by Sonicbrand and OOH photography by Elliot James Kennedy. The campaign will run in cinemas, on TV, SVOD/BVOD, radio, social and via a major out-of-home presence including Waterloo Motion and Piccadilly Lights.
Notable national-to-regional brand campaign with multi-channel media plan and established creative partners, but it is a standard advertiser campaign rather than an industry-shifting product, policy or platform event.
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Key Takeaways & Evidence Grounding
- Monzo launched the 'Get Busy Living' campaign in the UK and is rolling it out to Europe.
- Bafta-winning actor Olivia Colman provides the campaign voiceover; films are directed by Daniel Wolfe.
- Campaign highlights Monzo features including Salary Sorter, Joint Accounts and Monzo for Under 16s.
- Creative agency on the work is BBH London with in-house Monzo Creative Studio; media planning by Starcom and social content by Nusa Studios.
- Ads will run in cinemas, on TV, SVOD/BVOD, radio, social and a large OOH campaign including Waterloo Motion and Piccadilly Lights.
Connected Companies & Entities
2 Entities mapped“As befits a bank known for breaking the rules of conventional finance, Monzo’s latest campaign takes a fresh approach....”
Ontology Mapping & Concepts
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