Observed Signal · Jun 9, 2026 · Product Launch · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Ogury Launches SONA Agentic Campaign Platform
Ogury announced SONA, an agentic solution that converts briefs into structured, persona-based media strategies and enables direct activation from planning to execution. Accessible via a chat interface in Ogury One or within external AI environments, SONA structures briefs into scalable personas using Ogury’s audience-first data (observed behaviours, declared data, purchase signals), recommends publisher environments and ad formats, projects reach and expected outcomes, and can activate campaigns across CTV, desktop, mobile web and in‑app. The product integrates via the Model Context Protocol (MCP) with compatible AI tools (Gemini, Claude, ChatGPT) and provides transparent, trader‑adjustable recommendations. Ogury says SONA can reduce campaign build time by an estimated 20–30 hours. Nicolas Bidon, CEO of Ogury, positioned SONA as a means to maintain consistent audience definitions from planning through activation.
New agentic, persona-based planning-to-activation product from an AdTech vendor that interoperates with major AI environments (MCP) and spans CTV, desktop and mobile — could streamline planning/execution workflows and influence agency operations.
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Key Takeaways & Evidence Grounding
- Ogury launched SONA, an agentic solution for converting briefs into persona-based campaign strategies.
- SONA is accessible via a chat-based interface in Ogury One or integrated into external AI environments using Model Context Protocol (MCP).
- SONA structures briefs into scalable personas using Ogury’s audience-first data: observed behaviours, declared data, and purchase signals.
- The platform recommends publisher environments and formats, projects reach and expected outcomes, and can activate campaigns across CTV, desktop, mobile web and in-app.
- Ogury claims SONA can save an estimated 20–30 hours per campaign; Nicolas Bidon is quoted as Ogury’s CEO.
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Ogury launches agentic persona-targeting tool Sona
Ogury has launched Sona, an agent-based tool inside its Ogury One platform that converts campaign briefings (via a chat interface) into persona-based media strategies and makes those personas directly activatable. Sona derives combinable personas from observed behavioural data, voluntary inputs, purchase signals and contextual/campaign signals using Ogury’s Persona‑Intelligence‑Model. The tool recommends publisher environments, ad formats, media-strategy suggestions and forecasts for reach and expected outcomes. Sona can be used within Ogury One or integrated into customers' existing AI environments via the Model Context Protocol (MCP), enabling interactions with models such as Gemini, Claude or ChatGPT. Ogury has previously integrated Ogury One with Omnicom’s Annalect and extended persona targeting to Connected TV (CTV) earlier in 2026.
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