Observed Signal · Oct 16, 2026 · Distribution Agreement · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
NLL Moves to FloSports in Major Streaming Deal
The National Lacrosse League (NLL) announced a multiyear global streaming partnership with FloSports, moving its complete regular season, playoffs, and marquee events to the new FloLacrosse platform, replacing ESPN as the domestic streaming partner. The deal, announced on October 15, covers the 2026-27 season, including the league's 40th anniversary. FloLacrosse launches November 5, with subscription pricing at $39.99 monthly or $155.88 annually, and an introductory offer of $119.88. Some games, including the weekly Saturday Showcase and the 2027 NLL Finals, will be available free via the FloSports Channel on Prime Video, YouTube, and LG Channels. The move follows ESPN's continued investment in other lacrosse leagues, including the PLL and WLL, and FloSports' expansion into other sports like NHRA.
The NLL's move to FloSports represents a significant shift in sports streaming rights, affecting the distribution of lacrosse content and the competitive landscape among streaming platforms. It is relevant to the media and streaming industry as it involves a major league's OTT distribution strategy, though its direct impact on the broader AdTech ecosystem is limited.
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Key Takeaways & Evidence Grounding
- National Lacrosse League (NLL) signs multiyear global streaming deal with FloSports, replacing ESPN.
- FloLacrosse launches November 5, 2026, with NLL season starting November 27, 2026.
- FloLacrosse subscriptions: $39.99/month, $155.88/year, or introductory $119.88/year.
- Free NLL games on FloSports Channel via Prime Video, YouTube, and LG Channels.
- Deal covers 2026-27 season, including playoffs and NLL Finals.
Connected Companies & Entities
1 Entity mapped“The move comes as ESPN continues to invest in other professional lacrosse leagues and previously served as the exclusive streaming home of t...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ESPN to Stream All 2026 PLL and WLL Games
ESPN will stream every game from the 2026 Premier Lacrosse League (PLL) and Women’s Lacrosse League (WLL) on the ESPN App, with select matchups airing on ABC, ESPN and ESPN2. The 2026 PLL season begins May 8 and the WLL opens May 16; ESPN plans 18 linear network broadcasts and will culminate the season with the WLL Championship on August 15 (ESPN) and the PLL Championship on September 20 (ABC). ESPN will present marquee events including the PLL & WLL All-Star Games on July 5 (Annapolis) and a “Saturday Night Lacrosse” showcase across ESPN2 and ESPN+. Commentary and reporting teams are named, and ESPN markets the ESPN App as the hub for live games, replays, multiview/alternate feeds, real-time stats, integrated betting info, and personalized content.
NHRA Moves to FloRacing in 2027
The National Hot Rod Association (NHRA) and FloSports announced a five-year media partnership that will make FloRacing the streaming home for NHRA drag racing starting with the 2027 Mission Foods Drag Racing Series. FloRacing will stream all 20 national events, including qualifying and eliminations, plus original programming. NHRA.tv will transition after the 2026 season. Additionally, FOX Sports will continue to carry NHRA in 2027, while The CW will join the television lineup for the final seven events. Specific 2027 pricing for NHRA coverage has not been announced; current FloRacing plans start at $12.99 per month (annual) or $39.99 month-to-month.
Scripps Launches 24/7 FAST Channel for Women’s Sports
The E.W. Scripps Company will debut Scripps Sports Network, a 24/7 free ad-supported streaming TV (FAST) channel, on March 24. The channel will air 100 live events across the year, focusing on women’s sports and emerging leagues, and offers premium advertising positions tied to live broadcasts. State Farm is a launch partner. Programming includes coverage of the Professional Women’s Hockey League (including its championship), the NWSL, Major League Volleyball, Pro Cheer League, Athlos NYC, National Arena League and the Scripps National Spelling Bee, plus 100 hours of encore WNBA content, an interview series hosted by Suzy Kolber, and acquired shows such as Kevin Hart’s Cold as Balls. The channel will be distributed on major FAST/CTV platforms including The Roku Channel, LG Channels, Amazon Prime Video/Fire TV Channels, Google TV Freeplay, Xumo, TCL platforms, Plex, Local Now and Tablo.
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