Observed Signal · Apr 12, 2016 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Nicolas Bidon Named Global CEO of plista
Berlin-based plista, a data-driven native advertising company, announced Nicolas Bidon as Global CEO, effective May 1, 2016. Bidon, formerly Managing Director UK for Xaxis, plista and Light Reaction, will lead the company's international expansion from Berlin. plista plans to extend its presence to China, Malaysia, Thailand, and Europe, and continues growth across 11 international markets with more than 180 employees. Jana Kusick will continue as Managing Director and will work with Bidon to reinforce plista’s position as a leading provider of data-driven native advertising solutions. The company also highlighted upcoming product and market introductions for 2016, including new formats such as OutstreamAd and InFeed Ad.
Leadership appointment and international expansion plans for a notable adtech company; moderate industry impact.
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Key Takeaways & Evidence Grounding
- Nicolas Bidon appointed Global CEO of plista, effective May 1, 2016.
- plista plans expansion to China, Malaysia, Thailand, and Europe; operates in 11 markets.
- Bidon previously served as Managing Director UK for Xaxis, plista and Light Reaction; led plista UK in 2015.
- Latest native portfolio additions: OutstreamAd and InFeed Ad.
- Jana Kusick remains Managing Director; Bidon will drive international growth alongside her.
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