Observed Signal · Aug 18, 2026 · Market Signal · Source: Geniee · Impact: 3/5

【広告代理店向け】オフラインセミナー開催成果を説明できるDOOHへ。広告主が納得する提案のつくり方～IMP・人流属性・来店・WEB来訪データの実践活用～

Executive Signal Summary

Geniee announces an offline seminar for advertising agencies on DOOH effectiveness measurement and proposal creation, leveraging IMP, foot traffic attributes, store visits, and web visit data.

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Connected Companies & Entities

1 Entity mapped

Geniee

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Japanese adtech and martech platform spanning media buying, monetisation and CRM.

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Primary Source Grounding & Direct Attribution

Direct Origin Attribution

Primary Reporting: Geniee•Published: Aug 18, 2026

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Recent verified developments and strategic activity across this market segment.

PlatformSep 28, 2026

Prebid.js 11.36.0 released with security fixes

Prebid.js released version 11.36.0 on September 28, 2026. This maintenance release includes two core PRs: sanitizing untrusted ORTB responses to enhance security, and resetting GPT targeting on bid win. Several bidder adapters (Pubstack, Ogury, msft, AdSpirit, MCodeMedia, SSP Geniee) received fixes and updates. A notable change is the refactoring of bidder COPPA config access across various adapters. The update also includes documentation updates for IntentIq ID and a name change for MCodeMedia. These changes aim to improve stability, security, and compliance for publishers using Prebid.js.

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