Observed Signal · Jul 2, 2026 · Market Signal · Source: netzeffekt · Impact: 3/5

Banker Innovators Forum 2026

Executive Signal Summary

Welche Trends verändern das Banking? Unser Recap fasst die wichtigsten Impulse zu KI, Daten, Marketing und Customer Experience aus dem BANKER INN...

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netzeffekt

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Performance marketing agency combining media, UX and analytics.

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Primary Reporting: netzeffekt•Published: Jul 2, 2026

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CTVAug 10, 2026

Wolter Twins Star in BB Bank Full-Funnel Campaign

BB Bank launched a full-funnel campaign titled "Bank, wie du willst" starring YouTube entertainers Dennis and Benni Wolter. The campaign was produced in cooperation with Netzeffekt and Jung von Matt Neckar and combines AI-generated opening sequences with a mockumentary-style real-film set. It comprises four 30-second hero films plus social assets and has been running since August 10, 2026 across Connected TV, Meta, Google and TikTok. The creative aims to expand BB Bank's visibility beyond its Baden-Württemberg regional base and target younger audiences. Production partners and business details mentioned include the production company Pretty Well Done (founded with Florida TV) and Netzeffekt, the performance-marketing agency of the Jung von Matt group.

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