Observed Signal · Apr 14, 2025 · Interview · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
News Environments: Safe & Effective for Advertisers
An episode in the Advertising Forum's Transparency Series features Jeannie Olliver, SVP of Revenue Operations at Business Insider, discussing how trust and transparency between publishers, brands, and audiences can boost revenue and improve the health of digital advertising. The conversation underscores the importance of credible sources and greater transparency in measurement tools and brand–publisher relationships. It highlights how advanced measurement tech helps understand users and optimize ad experiences, and argues that news environments can offer safer, more trustworthy environments for advertisers. The episode also touches on the role of ad verification and measurement partners, with Double Verify sponsoring the session. Recorded in September 2024, the discussion frames transparency as a driver of monetization and quality across the programmatic ecosystem. The dialogue covers credibility, brands' measurement needs, and the path to healthier ad tech.
Moderate relevance to Transparency & Measurement in AdTech; general industry relevance
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Key Takeaways & Evidence Grounding
- Jeannie Olliver, SVP of Revenue Operations at Business Insider, appears in the Advertising Forum's Transparency Series episode.
- The episode centers on trust and transparency driving publisher revenue and a healthier digital advertising ecosystem.
- It highlights transparency with brands and measurement tools, plus the role of advanced tech in understanding users and optimizing ad experiences.
- The discussion emphasizes the value of news environments for advertisers.
- The episode is sponsored by Double Verify and was recorded in September 2024.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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