Observed Signal · Jul 29, 2026 · Market Signal · Source: Amagi News Monitor 2 · Impact: 3.8/5
Amagi Appoints Martin Wacker to Lead Sales for DACH, Strengthening European Expansion
Amagi announced the appointment of Martin Wacker to lead sales for the DACH region, underscoring its European expansion. The newsroom also added a separate press release about ABC Commercial launching four FAST channels on LG Smart TVs.
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LA PLAY 2026 Recap: What's next for streaming & broadcast
Tuesday, Sept. 29 marked Amagi’s fifth annual LA FAST conference. Even though this was our fifth version, this one felt different. And not just...
FAST Channels Need Data Transparency to Prove Value
An industry opinion column argues that FAST platforms are hindering the growth of ad-supported TV by withholding crucial audience data from channel operators and advertisers. Despite significant growth in FAST viewership, the lack of independent measurement and transparency undermines advertiser trust and suppresses CPMs. The piece cites specific statistics on viewing hours and revenue declines, and calls for baseline device-level verification to restore confidence in the category.
IBC 2026: Amagi to Showcase Four AI-Native Innovations Built to Power Media’s Next Growth Curve
Amagi announces it will showcase four AI-native innovations at IBC 2026, aimed at powering media's next growth curve. The announcement was made on September 9, 2026, in London.
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