Observed Signal · Sep 24, 2026 · Product Launch · Source: FreakOut · Impact: 5/5
フリークアウト、無料ウェビナー「広告運用人材が足りない。だからAIと働く。」を開催
FreakOut announced a free webinar on September 29, 2026, showcasing its new 'companion-type' AI agent HAWK for SNS advertising operations. The company says HAWK automates campaign planning, setup, operation, and reporting, and reduced operational man-hours by 87% in FreakOut's own ad operations. Speakers include HAWK team members Yuki Katayama and Aya Sugiura.
This announcement addresses the structural shortage of skilled ad operators and the industry-wide shift toward AI-driven automation and in-housing. FreakOut positions HAWK as a solution to reduce manual workload, avoid reliance on individual expertise, and cut costs, potentially reshaping digital advertising operating models.
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Key Takeaways & Evidence Grounding
- FreakOut will hold a free webinar titled '広告運用人材が足りない。だからAIと働く。' on September 29, 2026, from 11:00 to 12:00 JST via Zoom.
- The webinar focuses on the new 'companion-type' AI agent HAWK for SNS advertising operations.
- According to FreakOut, HAWK reduced operational man-hours by 87% in its own ad operations.
- HAWK automates processes from estimation to campaign design, setup, operation, and reporting based on simple memo notes, and includes guardrail functions.
- Speakers are Yuki Katayama and Aya Sugiura, both from FreakOut's HAWK team.
- The webinar is free and requires registration via the provided link.
Connected Companies & Entities
1 Entity mapped“FreakOut announced a free webinar and is the developer of the AI agent HAWK for SNS advertising operations.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
フリークアウト、無料ウェビナー「広告運用人材が足りない。だからAIと働く。」を開催〜運用工数87%削減を実現する『伴走型AIエージェント HAWK』活用術を初公開〜
FreakOut announced a free webinar on September 29, 2026, focused on its new companion AI agent HAWK for social media advertising operations. The company reports that HAWK reduced ad operations workload by 87% in FreakOut-managed campaigns. HAWK automates everything from quotation to campaign design, setup, operation, and reporting based on simple memo notes, while accumulating know-how to reduce dependence on individual skills.
UUUMとスマートニュース、クリエイターの動画を生成AIで記事化する取り組みを本格スタート
UUUM and SmartNews announced the full-scale launch of an initiative that uses generative AI to analyze UUUM creators' YouTube videos and distribute them as text articles on the SmartNews app. The initiative follows a basic partnership agreement signed on December 24, 2025. In a pre-launch test covering more than 700 videos from 'Tsurifuyokadeshou' and 'UUUM GOLF', the most-read article exceeded 80,000 page views and articles generated over 1.55 million video views. Twelve new creators are joining, bringing the total to 14 creators with dedicated channels, and articles can be published as quickly as 1-2 hours after video upload.
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