Observed Signal · Sep 14, 2026 · Market Signal · Source: bonial · Impact: 4/5
Neue Doppelspitze für Bonial: Florian Reinartz und Karsten Lehmann zu CEOs ernannt
Bisherige Mitglieder der Geschäftsführung übernehmen die Unternehmensleitung nach dem Wechsel von Christoph Eck-Schmidt ...
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Neue Doppelspitze für Bonial: Florian Reinartz und Karsten Lehmann zu CEOs ernannt
Bisherige Mitglieder der Geschäftsführung übernehmen die Unternehmensleitung nach dem Wechsel von Christoph Eck-Schmidt zur BILD-Gruppe.
Christoph Eck‑Schmidt Appointed CEO of Bild Group
Axel Springer has appointed Christoph Eck-Schmidt as managing director (Geschäftsführer) and CEO of the Bild Group, effective August 1, 2026, as part of a reorganization at the top of its Bild operations. He succeeds Carolin Hulshoff Pol, who will move within Axel Springer to lead the Telegraph Media Group. Eck-Schmidt — currently Chief Commercial Officer and Chief Marketing Officer at Axel Springer, CEO of Bonial and managing director of Media Impact — will relinquish those four roles; successors have not yet been announced. In his consolidated post he will have overall strategic and operational responsibility for the Bild brand, prioritizing digital product development, new business models, strengthening Bild's advertising position across channels and driving commercial growth. The appointment was reported July 30, 2026, by Roland Pimpl.
Study: Coupons and promos drive unplanned purchases
A survey by the Initiative Digitale Handelskommunikation (IDH) reveals that 94% of German consumers regularly or occasionally add unplanned products to their shopping carts. The study, based on app users of Bonial, marktguru, and Shopfully, found that visible promotions (46%), discount coupons (41%), and bulk deals like '3 for 2' (34%) are the most effective purchase triggers. Personalized recommendations in apps or online shops influence only about 10% of respondents. Most impulse purchases occur in physical stores (72%), with food and snacks being the most common unplanned category. The report suggests that retailers should combine traditional promotional mechanics with digital offer communication to drive incremental sales.
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