Observed Signal · Sep 3, 2026 · Market Signal · Source: DoubleVerify · Impact: 4/5
Fraud Alert! A CTV Scheme Is Lurking in Premium Sports Inventory
New DoubleVerify blog post under Fraud: 'Fraud Alert! A CTV Scheme Is Lurking in Premium Sports Inventory' published Sep 03, 2026.
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AI Fuels 140% Global Surge in CTV Fraud
DoubleVerify released its 2026 Global Insights report 'Must-CTV: Streaming’s Shift From Promise to Performance', finding that AI-driven tactics have accelerated connected TV (CTV) fraud worldwide. DoubleVerify detected 140% more CTV fraud schemes and variants in Q1 2026 versus Q1 2025, uncovered 50+ distinct CTV bot attacks in 2025, and identified ten times more fraudulent CTV apps in 2025 compared with 2024. The report shows stark regional tactic differences (e.g., bot fraud dominant in North America, data-centre fraud dominant in APAC/EMEA/LATAM), estimates ~USD 1.8m loss per billion unprotected CTV impressions, and notes protected campaigns saw <1% fraud versus ~9% in unprotected environments. DoubleVerify also announced the DV Authentic Streaming TV product launched in January 2026.
Fraud Alert! The $170 Billion Problem Hiding in CTV Apps
New featured blog post highlights a $170 billion fraud problem in CTV apps, with additional posts on CTV fraud schemes and microdramas.
Agentic AI in Action: How DV and Eberjey Built a Smarter Marketing Workflow
New blog post published on Sep 29, 2026, detailing a collaboration between DoubleVerify and Eberjey to build a smarter marketing workflow using agentic AI.
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