Observed Signal · Jul 7, 2026 · Market Signal · Source: IAB Europe · Impact: 4/5
IAB Europe’s AdEx Benchmark 2025 Report: European Digital Advertising Market Records 10.5% Growth to Reach €131 Billion
The twentieth edition of IAB Europe’s AdEx Benchmark Report reveals continued growth across Europe’s digital advertising market, with video-led formats […]
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Moloco Becomes First Ad Tech Company to Achieve IAB Europe Retail Media Certification, Marking Major Expansion of the Programme
Milestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]
Get Retail Media Ready for 2027: New Retail Media Essentials Training Dates Announced
The Retail Media opportunity is huge, but making the most of it requires the right knowledge, skills and understanding across …
Retail Media's Next Chapter: Insights from Our Retail & Commerce Media Committee Spotlights
Retail Media has outgrown the sponsored product listing. This year, members of IAB Europe's Retail & Commerce Media Committee used […]
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