Observed Signal · Sep 24, 2026 · Market Signal · Source: WPP Media · Impact: 4/5
WPP Media Leads Industry in H1 2026 New Business Wins and Retentions in latest COMvergence New Business Rankings
WPP Media has been recognized as the industry leader in H1 2026 new business wins and retentions according to the latest COMvergence New Business Rankings. Additionally, DoorDash has appointed WPP Media as its first global media partner.
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WPP Media News: DoorDash Appoints WPP Media as First Global Media Partner
DoorDash has appointed WPP Media as its first global media partner, as announced in a news item on the WPP Media news page. The page also lists other recent news including WPP Media leading in H1 2026 new business wins and a new Media Minute on retail feed as search engine.
WPP Media Tops Comvergence 2025 Ranking
Comvergence's global media-agency ranking for 2025 places WPP Media as the largest media-agency holding, with reported billings of roughly $63.9 billion. The article, published by HORIZONT on 2026-06-22 and written by Juliane Paperlein, notes WPP Media is led by CEO Brian Lesser. It also cautions that, depending on calculation methodology, WPP's top position could already be lost. Comvergence is identified in the piece as a French research firm that compiles the market-observer ranking.
WPP Tops Q1 Global New Business; Loss Leader
COMvergence’s Q1 Global New Business Barometer shows signs of a rebound for WPP’s media business: the holdco generated $1.5 billion in new client billings in Q1 2026, driven by account wins including Jaguar Land Rover, Estée Lauder and SC Johnson North America. Omnicom Media Group ranked second with $1 billion in new wins and an additional $1 billion in retentions; the group’s total combines results across its agency networks (Initiative, Hearts & Science, Mediahub, OMD, PHD and UM) following its acquisition of Interpublic Group, according to the report. The Adweek story, written by Hannah Bowler and published May 21, 2026, frames the results as early signs of a new-business bounceback for major media holding companies while also noting WPP was the quarter’s loss leader.
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