Observed Signal · Jul 9, 2026 · Market Signal · Source: StayinFront · Impact: 3/5
Guy Brook Joins StayinFront as EMEA Commercial & Growth Director
StayinFront, Inc., a global leader in mobile, cloud-based retail optimization solutions, is pleased to announce the appointment of Guy Brook as EMEA Commercial & Growth Director.
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The AI-Enabled Field Sales Force: Opportunity
StayinFront outlined its AI-enabled platform capabilities designed to support field sales teams during the pitch stage. The platform creates customized sales pitches for specific store buyers and provides variable options rather than fixed scripts. It also tracks pitch usage through digital breadcrumbs for subsequent analysis and automates the conversion of pitches into orders.
StayinFront Announces New Partnerships, Executive Appointments, and Product Renaming
StayinFront announced a multi-year licensing agreement with a global cleaning and household goods leader in LATAM, the appointment of Fraser Neil as Commercial & Strategic Director EMEA, expansion of a snack food partnership in France, and promotion of Aaron Eccleston to Managing Director APAC. Additionally, the Interactive Shelf product has been renamed to Shelf Builder.
Transforming Field Selling with Real Time Data and Intelligent AI
Through a five-step, AI-powered journey to grow revenue, the StayinFront Retail Optimization Platform (ROP) empowers field teams at every stage of the sales cycle.
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