Observed Signal · Jul 28, 2026 · Market Signal · Source: apollo.io News Monitor 2 · Impact: 3/5

A CEO’s Guide to GTM: What used to cost millions, now costs $30

Executive Signal Summary

AI has changed the economics of GTM. Apollo CEO Matt Curl explains how a workflow that once required a team and millions of dollars now takes 30 minutes, $30, and the right context.

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Primary Reporting: apollo.io News Monitor 2•Published: Jul 28, 2026

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