Observed Signal · Sep 10, 2026 · Market Signal · Source: Viant · Impact: 3/5
Viant Co-Founders Discuss AI-Driven Media Buying; Viant Named Digiday Technology Awards Finalist; New VP of Sales Appointed
New press mentions include a Q&A with Viant co-founders on AI optimizing for human attention, Viant being named a finalist in the Digiday Technology Awards, and the appointment of Steve Kurtz as VP of Sales.
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Episode 85: Live from Chicago at ML: Google Ad Tech, AI and the Future of Publishing
Keith Petry, SVP of Data and Identity at Viant, explores Google’s ad tech remedies, publisher economics, industry standards, AI’s impact on content, third-party cookies, measurement, and why stronger collective action may be critical to the future of the open web.
2026 General Counsel Awards Nominees
Ritesh Patel, Chief Legal Officer at Viant, was recognized for his leadership and contributions to the business community as a nominee at the 2026 General Counsel Awards, presented by The Orange County Business Journal.
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