Observed Signal · Jul 24, 2026 · Market Signal · Source: Havas Media Network · Impact: 4/5
Havas Reports Solid H1 2026 Results With Organic Growth of +2.5% And Further Improvement in Adjusted EBIT Margin
Havas announced its H1 2026 financial results, showing organic growth of +2.5% and improved EBIT margin, along with other new press releases including Dr. Martens partnership expansion, Paul Bland appointment, and SportVibes acquisition.
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Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
Equativ brings contextual expertise to ChatGPT Ads
Equativ, an adtech provider, has joined OpenAI's partner network for ChatGPT Ads, leveraging its expertise in contextual and native advertising. The company has developed its own campaign tool called Ad Studio, which advises advertisers on adapting messages and creatives to different stages of the purchase decision. A first campaign with BNP Paribas, its direct bank Hello Bank, and agency Havas Media France was implemented, targeting students and their families. OpenAI expanded ChatGPT Ads to 31 European markets in August and has been building a network of technology partners, including Criteo, StackAdapt, and Adform. Equativ's partnership focuses on campaign planning and design, while ad delivery remains with OpenAI, which decides which ads appear based on signals and bids. The partnership covers markets including Germany, France, the UK, and the US.
ChatGPT Ads Expands to Southeast Asia and Taiwan
OpenAI has expanded ChatGPT Ads to over 60 countries, adding markets in Asia (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Taiwan) and Europe (31 countries, including Germany). The platform is accessible via agency partners (dentsu, Havas Media, Omnicom Media, Publicis Groupe, WPP) and a self-serve Ads Manager. Ads appear only to Free and Go plan users, keeping paid tiers ad-free. Since launch, tens of thousands of advertisers have driven an annualized revenue run rate of $1 billion in less than 200 days. OpenAI is focusing on easy advertiser access and measurement, with new ad formats already introduced in the US. They are assembling sales teams in Europe and have appointed a central sales chief. Future plans include Sponsored Agents and integrations with HubSpot and Shopify, targeting $100 billion by 2030, though analysts remain skeptical.
SBB launches B2B platform 'Smooove your Business'
Swiss Federal Railways (SBB) has launched 'Smooove your Business', its first long-term, modular communications platform for corporate customers. The cross-media campaign has run since 17 August across video and static formats with a focus on LinkedIn. The creative concept — developed by Bern agency Contexta — foregrounds client problems (e.g., parking costs, expense reporting, sustainability) and then presents SBB solutions such as parking management, the SBB Businessmanager and participation in MoveSmart. Production partners named in the release include Shining (production), Süsstrunk (image editing) and media handled by Havas and Webrepublic. SBB positions the platform as an ongoing brand-building architecture for different decision functions rather than a sequence of product campaigns.
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