Observed Signal · Jun 12, 2026 · Market Signal · Source: Viant · Impact: 4/5
Viant Launches Free Tool Set for Publishers and Advertisers
Irvine-based Viant Technology Inc., a CTV and AI-powered programmatic advertising platform, announced yesterday the launch of Publisher Solutions, a tool set that provides insights and monetization statistics across the Viant advertising platform.
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Episode 85: Live from Chicago at ML: Google Ad Tech, AI and the Future of Publishing
Keith Petry, SVP of Data and Identity at Viant, explores Google’s ad tech remedies, publisher economics, industry standards, AI’s impact on content, third-party cookies, measurement, and why stronger collective action may be critical to the future of the open web.
2026 General Counsel Awards Nominees
Ritesh Patel, Chief Legal Officer at Viant, was recognized for his leadership and contributions to the business community as a nominee at the 2026 General Counsel Awards, presented by The Orange County Business Journal.
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