Observed Signal · Sep 1, 2026 · Market Signal · Source: Epom · Impact: 5/5
Strategic Intelligence Market: Google IMA Now Reports Your Video Viewability in Epom Ad Server
Executive Signal Summary
Video viewability now works on Google IMA and Open Measurement players, VAST 2.0 to 4.3 are all served and validated, and broken tags are fixed.
Connected Companies & Entities
1 Entity mappedPrimary Source Grounding & Direct Attribution
Direct Origin Attribution
Original Coverage Title: “Google IMA Now Reports Your Video Viewability in Epom Ad Server”
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