Sensitive communications and crises: issuing alerts effectively using push notifications

Adrenalead Expands Dominance with Pushloop Acquisition

Adrenalead has acquired Pushloop, further consolidating the segment of Web‑Push providers that combine push notifications with programmatic ad monetization. Pushloop publishers will gain access to Adrenalead’s programmatic infrastructure, including an expanded set of SSP partners, greater auction competition for inventory, options for directly negotiated campaigns, and additional control and brand‑safety tools. Adrenalead says it will remain permanently free for publishers regardless of subscriber count and expects the deal to open a new revenue source via SSP integrations. The company previously integrated Outpush in early February and reports that, since that integration, its network includes more than 3,000 publishers and over 300 advertisers worldwide. Adrenalead frames the consolidation as a response to falling reach, platform dependence, and AI-driven shifts that increase the need for permissioned channels and new monetization paths.