Observed Signal · Aug 21, 2026 · Corporate Update · Source: ReklamStore · Impact: 5/5
1 Ağustos 2026’da Yürürlüğe Giren Reklam Yönetmeliği Değişiklikleri: Markalar İçin Uygulama Rehberi
ReklamStore published a practical guide on August 21, 2026, explaining amendments to Turkey's Commercial Advertisement and Unfair Commercial Practices Regulation, which entered into force on August 1, 2026. The new rules govern AI-generated advertising, influencer collaborations, targeted advertising, consumer reviews, discount pricing, and environmental claims, requiring greater transparency and verifiability. Marketers must disclose AI use, label influencer content as 'Reklam' or 'Tanıtım', verify consumer reviews, and base discount calculations on specific reference prices.
This regulatory update significantly impacts digital advertising practices in Turkey, forcing brands, agencies, and influencers to implement stricter transparency and verification measures. ReklamStore positions itself as a key industry advisor by providing a practical compliance roadmap.
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Key Takeaways & Evidence Grounding
- Amendments to the Commercial Advertisement and Unfair Commercial Practices Regulation were published in Turkey's Official Gazette on July 1, 2026, and entered into force on August 1, 2026.
- The ReklamStore guide was published on August 21, 2026.
- AI use in ads must be disclosed when it significantly affects consumers' economic behavior; digital replicas of real people cannot be shown as using, experiencing, or recommending a product.
- Influencer content made for payment, free products, discounts, invitations, or sponsorship must clearly display 'Reklam' or 'Tanıtım' and the advertiser's name or trade name, visible without scrolling.
- The response time for sellers to reply to complaints on complaint platforms was reduced from 72 hours to 48 hours.
- For goods, discount ads must use the lowest price applied in the 10 days before the discount; for services and perishable goods, the price immediately before the discount is used.
Connected Companies & Entities
1 Entity mapped“ReklamStore is the author of the guide, providing practical advice on the new advertising regulation amendments to brands.”
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