Observed Signal · Sep 16, 2026 · Market Signal · Source: EACA · Impact: 3.5/5
EACA names Patou Nuytemans as Ambassador for Agency Value
Former Ogilvy EMEA CEO will make the case for a new agency business model – and argue the industry…
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1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Global agencies need new creative centers of gravity
In this opinion piece, Tátil global CCO Ricardo Bezerra argues that global agencies should adopt a more distributed model, with multiple creative centers of gravity, particularly in the Global South. He highlights the cultural and economic shifts that make this necessary, citing the growth of markets in Brazil, Nigeria, and South Korea. Bezerra emphasizes the need for agencies to understand and translate local cultures rather than export superficial symbols. He references work by Colombian agency Panorama for HYBE Music's 12 Mil Music label and Natura's Ekos Ryos product, which drew on Amazonian culture and biodiversity. He also cites BCG projections that Global South economies will grow faster than advanced economies, supporting the business case for this model.
David Droga Sees Holding-Company Model Under Threat
David Droga, now vice-chairman of Accenture Song, reflected in an interview on stepping back from day-to-day leadership, attending Cannes Lions for the first time since leaving the CEO role, and advising on selective client work and acquisitions such as the Whalar takeover (estimated at $500m). He argued the traditional holding-company model is broken, warned that public markets make large-scale transformation difficult, and suggested WPP should consider going private. Droga commented on recent industry moves including Omnicom’s $9bn merger with IPG and Publicis’s acquisition strategy, and urged more creatives into CEO and board roles as AI automates repeatable work. From the sidelines he advocates breaking rather than polishing the old model and repositioning agencies as trusted interfaces between platforms and consumers.
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