Observed Signal · Sep 9, 2026 · Product Launch · Source: Ringier · Impact: 4/5
Ringier opens new chapter with “Blick fürs Wochenende” after almost 60 years of SonntagsBlick
On September 9, 2026, Ringier announced it will replace SonntagsBlick with a new Saturday publication, “Blick fürs Wochenende,” starting January 9, 2027. The 96-page weekend paper will combine the strengths of SonntagsBlick and Blick’s Saturday reporting, featuring two sections, around 30 pages of sports, new columns, and a fresh design on higher-quality paper. The final issue of SonntagsBlick will appear on December 27, 2026, and subscribers will transition automatically. Ringier presented the concept to around 150 guests at a preview on the announcement day.
This marks the end of the iconic Swiss Sunday newspaper SonntagsBlick after nearly 60 years and a strategic consolidation of Ringier's weekend print and digital sports offerings. It reflects a major investment in premium weekend journalism amid changing media consumption habits.
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Key Takeaways & Evidence Grounding
- Ringier announced on September 9, 2026 that “Blick fürs Wochenende” will launch as a Saturday publication on January 9, 2027.
- The new paper will have 96 pages, two sections, around 30 pages of sports, and will be printed on higher-quality, whiter paper.
- The last issue of SonntagsBlick will be published on December 27, 2026, ending a nearly 60-year run that began in 1969.
- All Blick and SonntagsBlick subscribers will automatically receive “Blick fürs Wochenende” without interruption.
- New contributors include columnists Stefan Zweifel, Christian Jott Jenny, Alexandra Lüönd, and sports voices such as Ramona Bachmann, Urs Meier, and Sascha Fischer.
Connected Companies & Entities
“Ringier is the parent company that announced the launch of “Blick fürs Wochenende” and the end of SonntagsBlick.”
“Blick is the existing newspaper and digital brand whose Saturday reporting and sports center are being combined with SonntagsBlick’s strengt...”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ringier Sports Media Group transfers its stake in Sportnieuws.nl to DPG Media and exits the Netherlands
Ringier Sports Media Group AG (RSMG) has transferred its 49% stake in Dutch sports media platform Sportnieuws.nl to DPG Media, completing the transaction on 9 October 2026. DPG Media now holds full ownership of the platform, and RSMG has exited the Dutch market. The partnership, established in 2023, combined DPG Media's reach with RSMG's editorial and technological expertise to develop Sportnieuws.nl's editorial offering and user experience. The transfer ends RSMG's participation in the joint venture.
McDonald's Joins ESAF 2028 as Top Sponsor
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Ringier Advertising Adds DAZN to Swiss CTV Inventory
Ringier Advertising will from June 16, 2026 commercially represent DAZN advertising inventory in Switzerland, giving advertisers programmatic access to DAZN’s premium live-sports content across Connected TV (CTV). DAZN, available in over 200 countries, transmits around 86,000 live sport events per year and reports that roughly 80% of its watch time comes from CTV devices. The partnership is positioned to combine high-attention live sport programming with programmatic targeting to create new premium inventory for advertisers. DAZN’s Swiss offering includes Serie A, Bundesliga, Ligue 1, LaLiga (from 2026/27), NFL, handball, darts, golf and combat sports, and DAZN has introduced a free tier with selected live events, highlights and documentaries. Ringier Advertising already markets its own brands (Blick, Blue News) alongside external portals and will add DAZN inventory to its portfolio.
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