Observed Signal · Sep 16, 2026 · Market Signal · Source: Digimarc · Impact: 3.5/5
The Best Counterfeiting Data Isn't a Seizure Report. It's Everywhere You're Not Looking.
By enabling anyone with a smartphone to scan and authenticate products carrying Digimarc's covert digital identifiers, brands can capture more data across markets for predictive risk intelligence.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Digital Product Passports: MarTech Bridge to Circular Economy
The European Union's Ecodesign for Sustainable Products Regulation introduces digital product passports (DPPs) as structured, scannable digital records that store product information such as materials, origin, repair history, environmental impact and disposal guidance. MarTech teams can treat DPPs as persistent digital identities for physical products, integrating lifecycle data with CRM, loyalty profiles, service tools, and content systems to improve onboarding, segmentation, post-purchase service, resale verification and recycling guidance. Blockchain is noted as a technology option to support provenance and tamper resistance when multiple parties need shared trust. The article argues that brands that move beyond compliance and connect DPPs with customer platforms can convert regulatory obligations into improved customer trust and retention.
Mobile as the Foundation of Omnichannel Identity
A sponsored AdExchanger Content Studio piece (Apr 23, 2026) by Ravit Ross, CRO of Start.io, argues that mobile signals — particularly in-app deterministic identifiers and contextual data — are the strongest anchors for modern omnichannel identity. The article describes mobile as a persistent, personal signal source that can be connected via identity resolution, data partnerships and probabilistic models to inform audiences across CTV, the open web and other channels. It emphasizes collaboration across the ecosystem, using curated marketplaces, AI-driven signal analysis and streamlined activation pipelines to turn identity signals into measurable media outcomes while respecting privacy.
Commanders Act and First-id join forces to help brands take back control of their marketing identity
Through the native integration of First-id within its platform, Commanders Act now enables brands to orchestrate their entire identification strategy — from consent…
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