Digimarc

The company operates a B2B software and licensing model built around a cloud product digitisation platform and digital watermarking technology. It creates value by enabling enterprises to assign machine-readable identifiers to individual products and media, store associated data in a cloud platform, and use this to support authentication, supply chain intelligence, recycling sortation and consumer engagement. Revenue is generated through recurring SaaS subscriptions to the cloud platform, per-identifier and project-based fees for watermark creation and management, enterprise contracts for brand protection and authenticity programmes, and licensing of detection and sortation software to partners and OEMs. Multi-year deals and integration services support large roll-outs with brands, retailers and recycling infrastructure providers.

Digimarc is a US-based technology company that provides digital watermarking and product digitisation software for physical and digital items. Its core platform embeds imperceptible identifiers into packaging, print, audio and digital assets, and links them to cloud-hosted product data to enable item-level identification, authentication, recycling sortation and consumer engagement.

The company generates revenue primarily from SaaS subscriptions to its cloud platform, per-identifier and project-based licensing for digital watermarks, enterprise contracts for brand protection and recycling sortation, and OEM/partner licences. Its customers are mainly consumer packaged goods brands, retailers, packaging designers, recyclers and material recovery facilities, rights holders and publishers, and government or industrial clients requiring product and content authenticity and traceability solutions.