Observed Signal · Aug 31, 2026 · Market Signal · Source: Supercell · Impact: 4/5
Merge Mansion is Joining Supercell
Supercell is planning to bring Merge Mansion into our live games portfolio. As part of this, we would acquire the rest of Metacore.
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Supercell to Finalise Metacore Acquisition This Month
Supercell has officially signed an agreement to acquire Metacore, the Finnish developer of Merge Mansion, with the deal expected to finalise by the end of September 2026. Financial terms were not disclosed. As part of the integration, Metacore closed its offices in Germany and Sweden and laid off 159 staff at its Helsinki headquarters. Supercell president Sara Bach expressed confidence in Merge Mansion's long-term potential, while Metacore CEO Mika Tammenkoski emphasised player experience as a priority. Merge Mansion has generated approximately $7.7 million in the last 30 days and around $540 million since its 2020 launch, according to AppMagic estimates. Supercell has been a long-term investor and partner in Metacore, having previously transferred the soft-launch game Everdale to the studio in 2023.
Merge Mansion is Joining Supercell
Supercell announced that Merge Mansion is joining its live games portfolio as part of a plan to acquire the rest of Metacore. Additionally, Clash of Clans revealed a new WWE crossover with Cody Rhodes, including a worldwide hunt for John Cena's in-game village.
MTG hires Supercell marketer as midcore CMO
Swedish roll-up group MTG has appointed Iwo Zakowski — formerly Supercell's global head of marketing for live games and previously head of global brand marketing at Burger King — as CMO for its midcore division. Zakowski will oversee marketing across MTG's midcore studios, a portfolio the company says includes Plarium, InnoGames, Snowprint, Hutch, Ninja Kiwi and PlaySimple. He will lead marketing for long-running titles such as Raid: Shadow Legends, Forge of Empires and Warhammer 40,000: Tacticus, and says his early focus will be learning what works across studios before implementing change. The article was published 2026-07-02.
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